Career Builder Logo Redesign
CareerBuilder is a tool to empower both job-seekers and employers to find the right match. Their attitude as a company is very “go-get-em” as well as friendly, so as to alleviate some of the stress of job-hunting. I incorporated the idea of empowerment through the strong geometric shapes and bold lines of the logo. The friendly feeling is brought in with the soft corners on the logo and a typeface pairing that has a very high x-height and a lot of smooth, rounded features. I decided to create a monogram for this company, rather than a pictorial logo because I wanted to make sure it was not bias toward any one type of job.
Current Career Builder logo