Xbox All Access Retail Template
This was a template created for Xbox’s retail environments, both physical and digital. It was an advertisement for Xbox All Access, so the client wanted the template to have the ability to showcase one or multiple game IPs, as well as the console renders.
Each piece of game art is contained within one of the “petals” of the Xbox logo, which have been rearranged to create a sense of motion and to optimize the space for artwork. Each petal has a glass edge effect, adding dimensionality and a sense that these are windows into another world — the world of Xbox.
In these examples, Halo Infinite is being featured, but the files were created in such a way that different artwork could be placed into each petal, depending on the market it would be deployed to. I created both RGB templates for digital use and CMYK for in-store retail situations.